All NFL Partners See Week 13 Sunday Decline Bowlsby Raises Questions About CFP Selection Criteria Many NFL Players Participate In Cleats Cause NFL Could Add Gameday Video For Tablets NFL Amends Changes To Social Media Policy Das Appointed Third Arbitrator In Pennel Suit Browns Make Case To Maintain Personnel CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity
WILL HAGGAR BE A GOOD FIT FOR TITLE SPONSOR OF COTTON BOWL?
Published February 29, 1996
Haggar Corp. has held "several discussions" with the Cotton Bowl Athletic Association about becoming title sponsor for its January 1 game, according to the DALLAS MORNING NEWS. The CBAA has been looking for a title sponsor since Mobil opted out last March. Frank Bracken, President and CEO of the Dallas-based Haggar, said it is "premature" to discuss a deal, but that the marketing possibilities with the game are "excellent." Bracken: "First, we are heavily into cotton products. Second, we are heavily into the Dallas community." Haggar, designer and manufacturer of men's apparel, has "directed much of its marketing efforts" toward the NFL, but Bracken said the NCAA's demographics are "very close." The CBAA is looking for a three- year title sponsorship deal for close to $6M. Mobil gave the CBAA $1M when they discontinued their deal last year. The game also receives $750,000 from the city of Dallas as part of a three year deal, and receives around $1.4M annually in TV rights from Liberty (DALLAS MORNING NEWS, 2/29).