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  • WILL HAGGAR BE A GOOD FIT FOR TITLE SPONSOR OF COTTON BOWL?

         Haggar Corp. has held "several discussions" with the Cotton
    Bowl Athletic Association about becoming title sponsor for its
    January 1 game, according to the DALLAS MORNING NEWS.  The CBAA
    has been looking for a title sponsor since Mobil opted out last
    March.  Frank Bracken, President and CEO of the Dallas-based
    Haggar, said it is "premature" to discuss a deal, but that the
    marketing possibilities with the game are "excellent."  Bracken:
    "First, we are heavily into cotton products.  Second, we are
    heavily into the Dallas community."  Haggar, designer and
    manufacturer of men's apparel, has "directed much of its
    marketing efforts" toward the NFL, but Bracken said the NCAA's
    demographics are "very close."  The CBAA is looking for a three-
    year title sponsorship deal for close to $6M.  Mobil gave the
    CBAA $1M when they discontinued their deal last year.  The game
    also receives $750,000 from the city of Dallas as part of a three
    year deal, and receives around $1.4M annually in TV rights from
    Liberty (DALLAS MORNING NEWS, 2/29).
    

    Print | Tags: Cablevision, Colleges, NCAA, New York Liberty, NFL
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