EXECUTIVE TRANSACTIONS

     Full House Sports & Entertainment announced TERRY MCLAUGHLIN
has joined the organization as Exec VP.  Full House is a full-
service sports and event marketing company that serves as the
business arm of the NBA Sonics and CISL SeaDogs (Full
House)....Prime Deportiva has named DANIEL HUERTAS Dir of
Affiliate Relations for the Western Region (Prime
Deportiva)....Formerly Dir of Player Personnel for the Broncos,
BOB FERGUSON was hired as Cardinals assistant to the team
president and owner Bill Bidwell (Kent Somers, ARIZONA REPUBLIC,
2/22)....Former Redskin MONTE COLEMAN was named VP of Public
Relations at Reston, VA-based Decision Support Systems
(WASHINGTON TIMES, 2/21)....ED DURSO was promoted to Exec
VP/Administration at ESPN.  He formerly served as Exec VP &
General Counsel (ESPN).