SBD/21/Sports Media

DAYTONA 500 BY MARKET: TESTING NASCAR'S NATIONAL APPEAL

     CBS's telecast of the Daytona 500 Sunday drew a 6.5 rating
and a 16 share in preliminary overnight ratings, according to
Nielsen Sports Marketing.  The following is a market-by-market
analysis (Nielsen Sports Marketing).
     MARKET         RATING/SHARE        MARKET      RATING/SHARE
     ATLANTA        10.7/24             MILWAUKEE      5.5/14
     BALTIMORE       5.5/13             MINNEAPOLIS    7.5/19
     BOSTON          5.5/14             NEW YORK       3.1/8
     CHICAGO         4.6/11             ORLANDO       19.7/42
     CINCINNATI      7.7/19             PORTLAND       5.7/16
     CLEVELAND       5.9/13             PHILADELPHIA   7.9/17
     CHARLOTTE      19.6/41             PITTSBURGH     8.7/19
     WASHINGTON      8.4/21             PHOENIX        7.3/20
     DETROIT         6.1/13             SAN ANTONIO    4.7/12
     DALLAS          5.1/13             SAN DIEGO      4.3/13
     DENVER          6.8/22             SEATTLE        4.7/13
     HOUSTON         5.1/12             SAN FRANCISCO  4.1/13
     HARTFORD        9.8/22             SALT LAKE      9.7/22
     INDIANAPOLIS   13.1/26             SACRAMENTO     7.1/20
     KANSAS CITY     8.4/22             TAMPA         10.3/25
     LOS ANGELES     4.2/12             WEST PALM      8.9/22
     MIAMI           4.7/13             TOTAL AVG.     6.5/16
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Related Topics:

CBS, Nielsen, Media, Viacom

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