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SBD/21/Sponsorships Advertising Marketing
WILSON SPORTING GOODS STRIKES DEALS WITH NEW PARTNERS
Published February 21, 1996
DISNEY: Wilson Sporting Goods announced a licensing agreement with The Walt Disney Co. for the rights to license the Mickey & Co. Sports Club and Mickey Unlimited brands. These brands will join the Wilson brand ID on football, baseball, basketball and street hockey products in both mass market and sporting goods outlets and soccer products in mass market chains. Cubs 1B Mark Grace will launch the program by wearing a glove featuring Mickey Mouse and Wilson markings this season. The complete line of co-branded Wilson-Mickey & Co. products come out this month (Wilson). BULA: Wilson's golf division also reached an agreement in principle with CO-based Bula, Inc., to manufacture Wilson-branded golf apparel. Bula began selling Wilson Logo headwear at the PGA Merchandising Show in Orlando, and, through a sister company, will start producing apparel in the spring. Ron Addison, Wilson's Business Manager for Golf Gloves and Support Products, said Bula's "ability to design and produce small quantities with individualized point-of-purchase materials in as little as 72 hours will greatly benefit Wilson Golf's merchandising efforts." Addison said fabrics such as CoolMax AkwaTek, found in Bula's headwear, will help establish new standards for golf-wear (Wilson).