SBD/21/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     Coors has teamed up with the Amateur Softball Association to
create the Coors Light Presents USA Softball World Series, the
first comprehensive, nationwide, slow-pitch softball championship
(Coors)....The Jackson, MS-based Godwin Group was recently named
agency of record for Russell Corp.'s license products division.
In addition to creating advertising for Russell's Chalk Line
brand, an account it won in September, '94, the agency will
handle advertising, marketing, PR, and research for The Game, PGA
Tours Apparel and Russell Athletic Licensed goods (ADWEEK, 2/12
issue).... Nike has consolidated its national track club
affiliates into one club, now named "Nike."  The only exception
is Kermit Foster's Nike Atlantic Coast Club (USAT&F)....Cliff
Brady, agent to Bryan Cox, before Cox signed with the Bears: "I
think (Chicago) is worth more in endorsements, but that's all a
side issue.  I'm not going to figure on half a million in
endorsements and take half a million less on the contract.
Absolutely not" (CHICAGO TRIBUNE, 2/20).... Denny's has signed on
as the largest national sponsor for the Harlem Globetrotter's
70th Anniversary "Bring You the World" tour, and as such will
provide 200 tickets to deserving children from local Save the
Children programs (Denny's)....During the Kentucky-Alabama game
last night, ESPN's Dick Vitale and Brad Nessler showed off the
new Kentucky Cons-Blue uniforms, featuring a more denim-like look
as opposed to their traditional blue (ESPN, 2/20).
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