CBS, ESPN Reach Sub-License Deal For MVC Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments Olympics Shakes Up '16 PGA Tour Schedule ESPN, MVC Extend Media-Rights Deal
SBD/21/Sponsorships Advertising Marketing
Published February 21, 1996
Coors has teamed up with the Amateur Softball Association to create the Coors Light Presents USA Softball World Series, the first comprehensive, nationwide, slow-pitch softball championship (Coors)....The Jackson, MS-based Godwin Group was recently named agency of record for Russell Corp.'s license products division. In addition to creating advertising for Russell's Chalk Line brand, an account it won in September, '94, the agency will handle advertising, marketing, PR, and research for The Game, PGA Tours Apparel and Russell Athletic Licensed goods (ADWEEK, 2/12 issue).... Nike has consolidated its national track club affiliates into one club, now named "Nike." The only exception is Kermit Foster's Nike Atlantic Coast Club (USAT&F)....Cliff Brady, agent to Bryan Cox, before Cox signed with the Bears: "I think (Chicago) is worth more in endorsements, but that's all a side issue. I'm not going to figure on half a million in endorsements and take half a million less on the contract. Absolutely not" (CHICAGO TRIBUNE, 2/20).... Denny's has signed on as the largest national sponsor for the Harlem Globetrotter's 70th Anniversary "Bring You the World" tour, and as such will provide 200 tickets to deserving children from local Save the Children programs (Denny's)....During the Kentucky-Alabama game last night, ESPN's Dick Vitale and Brad Nessler showed off the new Kentucky Cons-Blue uniforms, featuring a more denim-like look as opposed to their traditional blue (ESPN, 2/20).