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COLLEGE MARKETING NEWS
The Executive Sports Division of Golden Bear Int'l has announced the formation of the Collegiate Consulting Group, a full service consultancy specializing in intercollegiate athletics. Lori McQueen, who has spent the last four years as an NCAA enforcement rep, was named VP (Executive Sports). SMELLS LIKE TEAM SPIRIT: The Collegiate Licensing Co. and Hecht's department store will sponsor a pre-March Madness "cheer- off" between cheerleaders and mascots from Villanova and Temple Universities on February 24 at the Hecht's in Philadelphia's Center City (CLC).
