SBD/16/The Back Of The Book

ESPN CHILTON SPORTS POLL: COLLEGE HOOPS BAROMETER

     9,273 respondents, surveyed from October '94 through
December '95, were asked their level of interest in college
basketball.  Those who said they were "at least somewhat
interested" are broken down below:
     MALE      65.9%     AGE                 REGION
     FEMALE    34.1      12-17   17.8%       NORTHEAST      20.5%
                         18-24   12.3        NORTH CENTRAL  33.1
     WHITE     76.3%     25-34   20.4        SOUTH          27.4
     BLACK     14.1      35-44   18.4        WEST           18.9
     HISPANIC   5.0      45-54   12.9
     ASIAN      1.6      55-64    8.4
     OTHER      3.0      65+      9.8
                      OCTOBER        NOVEMBER         DECEMBER
                    1994    1995    1994    1995    1994    1995
     OVERALL        41.7%   40.6%   44.6%   40.4%   39.8%   40.1%
     MALES 25-44    51.3    45.1    54.8    42.2    55.7    45.5
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