SBD/16/Sports Media

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         During coverage of the Daytona 500 Sunday, CBS Sports
    Director Bob Fishman will have 60 different camera angles
    focusing on the race.  In Chicago, Steve Nidetz notes "that's
    more shots than a director can use during" most other sports
    events, and it is a "big reason why stock-car racing has become a
    hit on television."  To start their telecast, CBS will air a
    NASCAR-racing theme song, Tanya Tucker's "Let's Go Racing"
    (CHICAGO TRIBUNE, 2/16).  Daytona is "expected to receive an 8-9
    rating -- comparable to the Indy 500 and "about the highest non-
    basketball rating until the Baseball All-Star Game in July" (Rudy
    Martzke, USA TODAY, 2/16).  In Atlanta, Prentis Rogers writes
    that Daytona's "story lines have never been stronger," from Ernie
    Irvan's comeback and Dale Earnhardt's attempt to finally win the
    race, and that Daytona may "finally become a 10 [rating] for CBS"
    (ATLANTA CONSTITUTION, 2/16).  In Minneapolis, Rachel Blount
    notes the appeal of NASCAR, adding "it could be argued that the
    NASCAR circuit remains the quintessential American sport.  Salt-
    of-the-earth American folks drive salt-of-the-earth American cars
    in salt-of-the-earth American locations" (Minneapolis STAR-
    TRIBUNE, 2/16).  CBS This Morning hosted Darrell Waltrip and Jeff
    Gordon from Daytona this morning ("CBS This Morning," 2/16).

    Print | Tags: CBS, NASCAR, Media, Viacom

         NBC Sports President Dick Ebersol is featured in an
    extensive profile in this morning's ATLANTA CONSTITUTION.
    Jeffrey Scott writes that "if, in the rest of the world," the
    Olympic Games belong to IOC President Juan Antonio Samaranch, "in
    the United States they're Ebersol's by the sheer power of his
    medium."  Ebersol discusses some of his plans for covering the
    Games, as Scott reports the network will likely profile ACOG
    President Billy Payne, and is even "considering a piece" on "Gone
    with the Wind" author Margaret Mitchell.  Ebersol "is fully aware
    that his network lost" $99 million on the '92 Barcelona Summer
    Games, but he is "confident NBC's performance in Atlanta will
    keep him on top of the Game."  Ebersol: "There's an expectation
    from [NBC-parent, GE] that we'll make money.  In Atlanta, we'll
    break even, but not by a lot" (ATLANTA CONSTITUTION, 2/16).
         GETTING BETTER:  Ebersol was released yesterday from a San
    Antonio hospital.  He had an angioplasty to clear a blocked
    artery last Friday (Rudy Martzke, USA TODAY, 2/16).

    Print | Tags: IOC, NBC, Media

         Fox TV said yesterday it will begin rating the programs it
    airs for sexual and violent content.  ABC, NBC, and CBS have
    agreed "in principle" to such a system, but are seeking an
    "industrywide agreement" (L.A. TIMES, 2/16)....The 120th edition
    of the Westminster Kennel Club Dog Show had its highest rating
    ever on USA Network, averaging a 4.0 rating over two nights.  It
    is an increase of 21% over last year's 3.3 (USA Network)....As
    reported yesterday by Phil Mushnick, the PGA of America and NBC
    Sports announced an extension of their partnership for the Ryder
    Cup and PGA Seniors' Championships through 2005 (PGA
    News)....SportSouth, a division of Turner Broadcasting, has
    reached the 5.1 million subscriber mark within its seven state
    region in the Southeast.  SportSouth now reaches 80% of the
    potential six million cable subscribers in the Southeast
    (SportSouth).... Fox announced its NHL coverage this season has
    averaged a 2.3 rating, up 15% from its 2.0 of last year (Fox
    Sports). ....The "widely expected" resignation of Scott Kurnit as
    President of News Corp./MCI's online venture became official
    yesterday.  Greg Clark, President of News Technology Group, was
    named to direct the venture while former Exec VP/ Operations Jeff
    Leist will become COO (AD AGE ONLINE, 2/16).

    Print | Tags: ABC, CBS, NBC, News Corp./Fox, NHL, PGA Tour, Media, USA Networks, Viacom, Walt Disney

         Cleveland's WKBR-AM all-sports radio station is touting
    itself as the "No. 1 all-sports radio station in America," citing
    Arbitron ratings for Fall '95.  During the time, which included
    the baseball playoffs and World Series, 4.9% of the total
    Cleveland audience over age 12 that listens to radio at least 15
    minutes a day between 6:00am and midnight tuned into the Indians
    flagship.  The rating was a full point higher than the next all-
    sports station.  Second was KNBR-San Francisco 3.9; WEEI-Boston
    at 3.3; WIP-Philadelphia 3.2; WFAN-New York 2.9 (THE SPORTING
    NEWS, 2/19 issue).

    Print | Tags: Cleveland Indians, Media

         Turner Broadcasting System, Inc. is expected to create a 24-
    hour sports news cable channel by the end of the year, according
    to Bill Carter in this morning's N.Y. TIMES.  A Turner executive
    said the channel would "combine elements" of both CNN and Sports
    Illustrated.  Turner's board is scheduled to vote on the channel
    today.  The channel, likely to be called CNN/SI, would "not cover
    any sports events but would be devoted to sports news and
    information."  It would "rely on the sports staff already in
    place at CNN for the core of its production staff, along with
    journalists brought in from the magazine."  The station would
    reportedly be based out of Atlanta, and the Turner executive
    declined to predict how many homes it would reach should it start
    by the end of the year (N.Y. TIMES, 2/16).

    Print | Tags: Sports Illustrated, Media, Time Warner
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