SBD/16/Sponsorships Advertising Marketing

TENNIS INDUSTRY LOOKS TO BOUNCE BACK WITH TIA CAMPAIGN

     The Tennis Industry Association (TIA) last year launched a
three-year, $15M campaign to promote the game, and Sandra Dolbow
of SPORTING GOODS BUSINESS writes the tennis industry has "picked
itself up" since.  The TIA's effort is getting regular support
from manufacturers, and the USTA recently gave $1.25M.  In
addition, donations have come from such groups as the SGMA,
IHRSA, the Athletic Footwear Association and the Sports Apparel
Products Council.  Wilson Racquet Sports GM Jim Baugh:  "The
industry is rebounding.  Retailers are jumping on tennis.  The
trend started in May and it's continuing."  According to research
by NPD/Smart, racquet sales in specialty shops are up 9% in units
and 11% in dollars through the third quarter of '95.  Sales in
sporting-goods chains were up 13% in both units and dollars.
General sporting-goods chains saw tennis shoe sales up 36% in
dollars and specialty stores saw dollar-sales up 18% (SPORTING
GOODS BUSINESS, 2/96 issue).
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Related Topics:

SGMA, USTA, Wilson Sporting Goods

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