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TENNIS INDUSTRY LOOKS TO BOUNCE BACK WITH TIA CAMPAIGN
Published February 16, 1996
The Tennis Industry Association (TIA) last year launched a three-year, $15M campaign to promote the game, and Sandra Dolbow of SPORTING GOODS BUSINESS writes the tennis industry has "picked itself up" since. The TIA's effort is getting regular support from manufacturers, and the USTA recently gave $1.25M. In addition, donations have come from such groups as the SGMA, IHRSA, the Athletic Footwear Association and the Sports Apparel Products Council. Wilson Racquet Sports GM Jim Baugh: "The industry is rebounding. Retailers are jumping on tennis. The trend started in May and it's continuing." According to research by NPD/Smart, racquet sales in specialty shops are up 9% in units and 11% in dollars through the third quarter of '95. Sales in sporting-goods chains were up 13% in both units and dollars. General sporting-goods chains saw tennis shoe sales up 36% in dollars and specialty stores saw dollar-sales up 18% (SPORTING GOODS BUSINESS, 2/96 issue).