SBD/16/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     Marc Roberts, who represents such boxers as Ray Mercer and
Charles Murray, has created a new team sports division by buying
Steve Weinberg's management firm.  Weinberg will head the
division along with Ryan Schinman (N.Y. POST, 2/16)....The PGA
announced a 20% increase in industry attendance at the 43rd PGA
Merchandise show last month in Orlando.  The PGA of America will
stage the '96 PGA International Golf Show this September in Las
Vegas (PGA). ....Attendance was up 36% at the biannual Action
Sports Retailer Trade Expo which concluded February 10 at the
Long Beach Convention Center.  The sold-out show was the largest
ASR Trade Expo in five years with 739 manufacturers present in
1,542 booths (Action Sports)....For Fall '96, ASICS plans to
introduce its GEL-NITRO MT, GEL-AFTERBURNER MT, and CUT SHOT II
MT within its men's and women's indoor volleyball line
(ASICS)....Former Descente executive Jim Johnston has announced
the formation of the Englewood, CO-based Multi-sport Venture
Partners (MVP), a sports business, brand and apparel development
firm (MVP)....The FL-based Discount Auto Parts will sponsor the
inaugural race of the IMSA Slick 50 Pro Series for World Sports
Racer cars.  The race will be March 15 in Sebring, FL (Slick
50)....Coca-Cola's board approved a 14% increase in the company's
quarterly dividend to $.25/share (Chris Roush, ATLANTA
CONSTITUTION, 2/16).
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Coca-Cola, PGA Tour

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