Coke Zero Rolling Out Ads Around CFB PGA Tour Considering New Schedule Proposal Woods Drives Wyndham Ratings Tiger Effect In Full Force At Wyndham Championship Wyndham Preparing For Tiger's First Visit PGA Tour Set To Succeed Sans A Top-Flight Tiger Day's PGA Win Latest Exploit From Young Stars WGC-Bridgestone Field Could Take Hit In '16 PGA Tour, ATP Events Offer Combo Tickets Bridgestone Invitational Ups Mobile Ticket Entries
SBD/16/Sponsorships Advertising Marketing
Published February 16, 1996
Marc Roberts, who represents such boxers as Ray Mercer and Charles Murray, has created a new team sports division by buying Steve Weinberg's management firm. Weinberg will head the division along with Ryan Schinman (N.Y. POST, 2/16)....The PGA announced a 20% increase in industry attendance at the 43rd PGA Merchandise show last month in Orlando. The PGA of America will stage the '96 PGA International Golf Show this September in Las Vegas (PGA). ....Attendance was up 36% at the biannual Action Sports Retailer Trade Expo which concluded February 10 at the Long Beach Convention Center. The sold-out show was the largest ASR Trade Expo in five years with 739 manufacturers present in 1,542 booths (Action Sports)....For Fall '96, ASICS plans to introduce its GEL-NITRO MT, GEL-AFTERBURNER MT, and CUT SHOT II MT within its men's and women's indoor volleyball line (ASICS)....Former Descente executive Jim Johnston has announced the formation of the Englewood, CO-based Multi-sport Venture Partners (MVP), a sports business, brand and apparel development firm (MVP)....The FL-based Discount Auto Parts will sponsor the inaugural race of the IMSA Slick 50 Pro Series for World Sports Racer cars. The race will be March 15 in Sebring, FL (Slick 50)....Coca-Cola's board approved a 14% increase in the company's quarterly dividend to $.25/share (Chris Roush, ATLANTA CONSTITUTION, 2/16).