MetLife Ending Use Of Blimps At Sporting Events PGA Tour Implements New Scheduling Rule LeBron James Starring In New Sprite Campaign Safeway Open Suffers From Woods' Withdrawal PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC EMC To Title Sponsor PGA Tour Event In Boston PGA Tour Live Coverage To Stream On Facebook, Twitter Tour Championship TV Getting Limited Commercials Travelers Championship Expecting Big Week
SBD/16/Sponsorships Advertising Marketing
Published February 16, 1996
Marc Roberts, who represents such boxers as Ray Mercer and Charles Murray, has created a new team sports division by buying Steve Weinberg's management firm. Weinberg will head the division along with Ryan Schinman (N.Y. POST, 2/16)....The PGA announced a 20% increase in industry attendance at the 43rd PGA Merchandise show last month in Orlando. The PGA of America will stage the '96 PGA International Golf Show this September in Las Vegas (PGA). ....Attendance was up 36% at the biannual Action Sports Retailer Trade Expo which concluded February 10 at the Long Beach Convention Center. The sold-out show was the largest ASR Trade Expo in five years with 739 manufacturers present in 1,542 booths (Action Sports)....For Fall '96, ASICS plans to introduce its GEL-NITRO MT, GEL-AFTERBURNER MT, and CUT SHOT II MT within its men's and women's indoor volleyball line (ASICS)....Former Descente executive Jim Johnston has announced the formation of the Englewood, CO-based Multi-sport Venture Partners (MVP), a sports business, brand and apparel development firm (MVP)....The FL-based Discount Auto Parts will sponsor the inaugural race of the IMSA Slick 50 Pro Series for World Sports Racer cars. The race will be March 15 in Sebring, FL (Slick 50)....Coca-Cola's board approved a 14% increase in the company's quarterly dividend to $.25/share (Chris Roush, ATLANTA CONSTITUTION, 2/16).