Coke, Hornets Renew Long-Term Deal PGA Tour's Mississippi Stop Liking New Date McGladrey Extends PGA Tour Deal Trio Of Golfers Launching Craft Beer PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools Writers Discuss PGA Tour Schedule Cadillac To Title PGA Tour Match Play Event Humama Opts Out Of PGA Tour Event UM, Coca-Cola Ticket Promotion Pulled
SBD/16/Sponsorships Advertising Marketing
Published February 16, 1996
Marc Roberts, who represents such boxers as Ray Mercer and Charles Murray, has created a new team sports division by buying Steve Weinberg's management firm. Weinberg will head the division along with Ryan Schinman (N.Y. POST, 2/16)....The PGA announced a 20% increase in industry attendance at the 43rd PGA Merchandise show last month in Orlando. The PGA of America will stage the '96 PGA International Golf Show this September in Las Vegas (PGA). ....Attendance was up 36% at the biannual Action Sports Retailer Trade Expo which concluded February 10 at the Long Beach Convention Center. The sold-out show was the largest ASR Trade Expo in five years with 739 manufacturers present in 1,542 booths (Action Sports)....For Fall '96, ASICS plans to introduce its GEL-NITRO MT, GEL-AFTERBURNER MT, and CUT SHOT II MT within its men's and women's indoor volleyball line (ASICS)....Former Descente executive Jim Johnston has announced the formation of the Englewood, CO-based Multi-sport Venture Partners (MVP), a sports business, brand and apparel development firm (MVP)....The FL-based Discount Auto Parts will sponsor the inaugural race of the IMSA Slick 50 Pro Series for World Sports Racer cars. The race will be March 15 in Sebring, FL (Slick 50)....Coca-Cola's board approved a 14% increase in the company's quarterly dividend to $.25/share (Chris Roush, ATLANTA CONSTITUTION, 2/16).