Sponsorships Advertising Marketing

SPORTSLINE USA'S SPONSORSHIP OPPORTUNITIES ON THE WEB

2.15.1996

     SportsLine USA, an online service devoted exclusively to
sports information, entertainment and merchandise, Wednesday
announced the details of its sponsorship and advertiser program.
SportsLine USA says it will offer potential sponsors packages
beyond placing a banner ad. Their strategy is to incorporate the
sponsor's message and name into existing content.  For example,
SportsLine will offer some company the opportunity to sponsor the
"ACME Scoreboard" instead of just a banner on the page with
scores.  SportLine USA's sponsorship rates range from the $10,000
a month for rotating banners to the year-long $180,000 Gold
Contest Sponsorships.  SportsLine USA can be accessed at
http://www.sportsline.com (Sportsline).

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