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SBD/15/Sponsorships Advertising Marketing
SPORTSLINE USA'S SPONSORSHIP OPPORTUNITIES ON THE WEB
Published February 15, 1996
SportsLine USA, an online service devoted exclusively to sports information, entertainment and merchandise, Wednesday announced the details of its sponsorship and advertiser program. SportsLine USA says it will offer potential sponsors packages beyond placing a banner ad. Their strategy is to incorporate the sponsor's message and name into existing content. For example, SportsLine will offer some company the opportunity to sponsor the "ACME Scoreboard" instead of just a banner on the page with scores. SportLine USA's sponsorship rates range from the $10,000 a month for rotating banners to the year-long $180,000 Gold Contest Sponsorships. SportsLine USA can be accessed at http://www.sportsline.com (Sportsline).