SBD/15/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     The Single-A Lansing Lugnuts have announced that Volume
Services will manage the foodservices at new Oldsmobile Park in
downtown Lansing.  As part of this agreement, Volume Services
will manage all aspects of Oldsmobile Park's food and beverage
services, including concessions, suites and picnic catering
(Lugnuts)....Golf equipment maker Rainbow Sports is profiled in
the L.A. BUSINESS JOURNAL.  Tim Ready notes that since '90,
company revenues have risen from $9M to $15M (L.A. BUSINESS
JOURNAL, 2/5 issue)....The S.F. EXAMINER conducted a survey on
the 49ers' plans to change jersey color from scarlet to burgundy
for '96.  Of the more than 13,000 polled, 70% opposed the change
(S.F. EXAMINER, 2/13)....Bowl America Inc. reported that net
income for its second quarter dropped 16% to $895,997
($.16/share) down from $1.1M ($.19/share) for the quarter a year
ago (WASHINGTON TIMES, 2/14)....UMass basketball coach John
Calipari has trademarked his "Refuse To Lose" motto, and the
BOSTON HERALD notes teams like the Mariners will have to pay to
use it or risk copyright infringement.  Calipari's trademark
earned him $16,000 last year which was donated to the UMass
library (Lee & Raposa, BOSTON HERALD, 2/13).... Amer, the Finnish
sporting goods manufacturer, saw '95 profits slide more than 60%
with a sales drop at Wilson and tough competition" for Atomic
skis (FINANCIAL TIMES, 2/15).
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