Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier Pacers, McDonald's To Debut New Campaign IOC Releases Reform Agenda McDonald's Prepping Super Bowl Ad Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid CBC Inks Canadian Rights For '18, '20 Games USOC May Help Colleges Fund Olympic Sports
OLYMPIC NOTES: CANADIAN TV LINES UP SPONSORS
Published February 15, 1996
The CBC has lined up six full sponsors for the broadcasts of the Atlanta Games -- McDonald's, IBM, Royal Bank, UPS and Kodak. Rona, a home-improvement chain in Quebec, will sponsor Radio- Canada only. Chrysler and Sony have bought time for the second week of the Games, while Panasonic, Stentor, the National Bank, Helene Curtis and Milk Producers are in for the first half. Visa is another partial sponsor (Toronto GLOBE & MAIL, 2/13).