"Men In Blazers Show" Debuts NFL Taps Dawn Hudson As CMO NBA Begins Season-Long N.Y. Youth Initiative NFL Cardinals Play Under LED Lights Braves Fire GM Frank Wren MLB Announces Pace-Of-Game Committee Overnight Ratings: NASCAR From NHMS Vikings Stadium Funds Coming From Charitable Gaming Ravens Refute Report Of Ray Rice Coverup Broncos-Seahawks Boosts Week 3 Overnights
The CBC has lined up six full sponsors for the broadcasts of the Atlanta Games -- McDonald's, IBM, Royal Bank, UPS and Kodak. Rona, a home-improvement chain in Quebec, will sponsor Radio- Canada only. Chrysler and Sony have bought time for the second week of the Games, while Panasonic, Stentor, the National Bank, Helene Curtis and Milk Producers are in for the first half. Visa is another partial sponsor (Toronto GLOBE & MAIL, 2/13).
The USOC's share of money expected from marketing the 2002 Games "apparently isn't going to be settled" before an IOC- imposed March deadline, according to the DESERET NEWS. The SLOOC/USOC joint marketing agreement must be approved by the IOC before corporate sponsorships and other sources of revenue can be secured. This money is expected to make up 42% of the SLOOC's $800M budget. Lisa Riley Roche writes the sooner SLOOC is underway the better, because NBC's $3.5B TV contract has created strong interest in the Olympics that some fear will wear off after Atlanta. IOC VP Dick Pound said SLOOC and USOC should have an agreement by the IOC's next meeting in July. USOC Deputy Sec. General John Krimsky said there is no problem, just "a lot of complexity." He said the 30% USOC share suggested in the SLOOC's initial proposal is "close" to what he wants (DESERET NEWS, 2/15).