ESPN May Give Greenberg His Own Show Dick's Renews USOC Sponsorship NHL Hires Pandora's Heidi Browning New TeeSpring Combines NFL, Music Infiniti Partners With Braves Plank's Port Covington Development Approved Lynx Open WNBA Semifinals At Xcel Energy Center Gretzky To Play Role In NHL Centennial Plans Dr. J Sells Rights To Name, Image NFL Viewership Continues Rocky Start To '16
The CBC has lined up six full sponsors for the broadcasts of the Atlanta Games -- McDonald's, IBM, Royal Bank, UPS and Kodak. Rona, a home-improvement chain in Quebec, will sponsor Radio- Canada only. Chrysler and Sony have bought time for the second week of the Games, while Panasonic, Stentor, the National Bank, Helene Curtis and Milk Producers are in for the first half. Visa is another partial sponsor (Toronto GLOBE & MAIL, 2/13).
The USOC's share of money expected from marketing the 2002 Games "apparently isn't going to be settled" before an IOC- imposed March deadline, according to the DESERET NEWS. The SLOOC/USOC joint marketing agreement must be approved by the IOC before corporate sponsorships and other sources of revenue can be secured. This money is expected to make up 42% of the SLOOC's $800M budget. Lisa Riley Roche writes the sooner SLOOC is underway the better, because NBC's $3.5B TV contract has created strong interest in the Olympics that some fear will wear off after Atlanta. IOC VP Dick Pound said SLOOC and USOC should have an agreement by the IOC's next meeting in July. USOC Deputy Sec. General John Krimsky said there is no problem, just "a lot of complexity." He said the 30% USOC share suggested in the SLOOC's initial proposal is "close" to what he wants (DESERET NEWS, 2/15).