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COLLEGE HOOPS RATINGS HAVE FALLEN, CAN THEY GET UP?

     Richard Sandomir examines the "glut" in college basketball
TV coverage, as conferences hit "hyperdrive" in making deals with
networks and regional carriers and syndicators "to insure that
they can put some of their teams on TV all of the time."  The
result of the "glut," however, is that average ratings for
national carriers are down or static.  ABC is down from a 2.3 to
1.9; CBS from a 2.3 to 2.1; ESPN is even at 1.2; ESPN2 is down to
a 0.2 from an 0.3.  Only NBC, after two games, is up to a 2.7
from 2.0.  CBS has paid between $12-13M for a regular season
college basketball package which "leads to the men's tournament."
ABC pays no rights fees, as Raycom buys the time from ABC.  But
Tom Petitti, VP/Programming for ABC Sports, "rebutted the notion
that the financial arrangement makes the network care less than
if it paid millions of dollars."  Petitti: "We want everything to
be as highly rated as it can. But there's a lot on" (N.Y. TIMES,
2/13).  Fox announced they had a 2.5 rating for its NHL coverage
last weekend, topping college basketball telecasts (USA TODAY,
2/13).

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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