Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Mets See Another Revenue Dip At Home MLB Looking Closer At Holding Games Abroad Many Indifferent Toward New Extra Point Rule Goodell Open To New Info From Brady Deflategate Affects Brady's Endorsement Value Bruton Smith Elected To NASCAR HOF Oakland Stadium Efforts "Going Backward"
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SBD/13/Sponsorships Advertising Marketing
Published February 13, 1996
MLB Properties unveiled an alternative version of its logo at the Super Show, which BRANDWEEK's Terry Lefton writes is "part of an effort through which MLB will try to reacquaint itself with kids." ... Former Logo 7 marketer Channing Souther has pending deals to distribute "optically correct" face shields for football and hockey. Under the name One Xcel, hockey equipment maker Karhu will distribute the shield to hockey players, while football helmet maker Riddell will try to get the shield onto the helmets of NFL stars (BRANDWEEK, 2/12 issue)....Raybestos Brakes, the "official brakes of NASCAR," will expand its NASCAR involvement by becoming sponsor of the Rookie of the Year Award on NASCAR's Busch Grand National Series starting in '96 (NASCAR)....Fresh Express will be presenting sponsor for the Corel Champions in West Palm Beach, and Excedrin has joined the Champions Tour as a supporting sponsor for the West Palm Beach event, the Big Bear Champions in Columbus, Ohio, and the Citibank Champions in New York (Champions Tour)....The new turf going down in St. Louis' Busch Stadium is produced by the N.C.-based Nutri- Turf, a subsidiary of Anheuser-Busch (ST. LOUIS POST-DISPATCH, 2/13)....On Friday, Wheaties is scheduled to introduce a commemorative Negro Leagues cereal box and donate $10,000 to benefit former players, the league's museum in Kansas City, and the Jackie Robinson Foundation (Steve Zipay, NEWSDAY, 2/13)....Jack Nicklaus told GOLFWEEK that Golden Bear International is considering an IPO (GOLFWEEK, 2/10 issue)....Faced with fourth quarter losses of $1.96M and a share value decline of 65%, Score Board, Inc. has announced plans to drop 20% of its work force in an effort to cut costs and boost revenue (MIAMI HERALD, 2/9)....NFL Properties VP/Retail Licensing Jim Connelly predicts NFL jersey sales growing as much as 50% in '96 (SPORTING GOODS BUSINESS, 2/96 issue).