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PUBLISHERS EYE HOOP MAGAZINES FOR HIGH SCHOOL
Published January 5, 1996
Conde Nast Inc., which publishes Vogue and GQ among others, is testing a magazine for high school basketball coaches and players "that plays on the popularity of the NBA." Varsity high school hoops coaches were sent 20 copies of the test and Sal Schiliro of Conde Nast-owned Street & Smith Sports Group said they have received no negative response. Street & Smith hopes to produce three editions of their NBA Playbook next year, up from one edition in '95 (Carolyn White, USA TODAY, 1/5).