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NEWSWEEK TAKES A LOOK AT THE CRAZE BEHIND THE BABE
Published January 5, 1996
In "only" her second year of national syndication, Nanci Donnellan, a.k.a. The Fabulous Sports Babe, "has become the hottest new voice in the airstream," according to Curry Kirkpatrick of NEWSWEEK. Her show, which started on less than 30 stations in '94, now is heard on more than 170 stations. In addition to lively "atmospherics," Donnellan does hard news, as she broke the story on the NHL lockout settlement and "bagged a rare interview" with former baseball Commissioner Fay Vincent. Surveys show that upwards of 200,000 callers try to call The Babe monthly, about 200 a day. She is also heard in nine of the top ten markets -- with only New York missing -- "a relatively rare accomplishment" for a new show." The show is televised daily on ESPN2 for an hour. With a reported $225,000 book deal and more TV appearances, Donnellan "may be on the way gaining big national exposure" (NEWSWEEK, 1/8 issue).