SBD/5/Sports Media

NEWSWEEK TAKES A LOOK AT THE CRAZE BEHIND THE BABE

     In "only" her second year of national syndication,  Nanci
Donnellan, a.k.a. The Fabulous Sports Babe, "has become the
hottest new voice in the airstream," according to Curry
Kirkpatrick of NEWSWEEK.  Her show, which started on less than 30
stations in '94, now is heard on more than 170 stations.  In
addition to lively "atmospherics," Donnellan does hard news, as
she broke the story on the NHL lockout settlement and "bagged a
rare interview" with former baseball Commissioner Fay Vincent.
Surveys show that upwards of 200,000 callers try to call The Babe
monthly, about 200 a day.  She is also heard in nine of the top
ten markets -- with only New York missing -- "a relatively rare
accomplishment" for a new show."  The show is televised daily on
ESPN2 for an hour.  With a reported $225,000 book deal and more
TV appearances, Donnellan "may be on the way gaining big national
exposure" (NEWSWEEK, 1/8 issue).
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