SBD/5/Sports Media


     IndyCar Public Relations Dir Adam Saal said a national TV
deal is in place for the U.S. 500 -- which is set to run opposite
the Indy 500 on May 26 -- but he would not reveal which network.
Saal said an announcement could come within the next few days
(DETROIT FREE PRESS, 1/4)....NBA ratings are up 33% on TNT and
40% on TBS.  Turner Sports' Kevin O'Malley calls Michael Jordan
"probably the single biggest draw of any team athlete in memory."
... NBC's Joe Montana will flip the coin before Super Bowl XXX.
... Arnold Palmer will reportedly be on The Golf Channel on
Monday at 8:00pm to announce a deal with Time Warner Cable (Rudy
Martzke, USA TODAY, 1/5)....NBC's Bryant Gumbel announced that
this will be his last year on the "Today" show.  Gumbel is also
host of HBO's "Real Sports" (N.Y. DAILY NEWS, 1/5).  Janice
Kaplan, Senior Editor of TV Guide, said Gumbel "is clearly going
to be very much in our attention in the next year.  It's an
election year, he's a political guy.  It's an Olympic year, he's
fascinated by the Olympics" ("ET," 1/4). ....Bucks VP/Business
Operations John Steinmiller said while the team does not have a
signed agreement with Group W for the 15-game cable TV package
that Warner Cable in Wisconsin is presenting, the two sides "were
moving in the right direction and that's why the club allowed the
game to air Wednesday night" (MILWAUKEE JOURNAL SENTINEL,
1/5).... Canada's TSN will premiere a magazine show called "TSN
Sunday with John Wells."  Exec Producer Scott Moore compares the
format to one like Charles Kuralt's "On the Road" series (TORONTO
STAR, 1/5)....Time Warner Cable has added ESPN2 to its lineup
"for about half" its customers in Orange and Seminole counties,
about 100,000 subscribers.  The remainder of the company's
350,000 customers in Central FL should receive ESPN2 by the end
of '97 (ORLANDO SENTINEL, 1/5).... More Fiesta Bowl reviews:  In
St. Petersburg, Ernest Hopper writes that the "mistakes" in CBS'
coverage of the Fiesta Bowl Tuesday "were so glaring it almost
seems unfair to rip the effort.  Almost" (ST. PETERSBURG TIMES,
1/5).  In Minneapolis, Rachel Blount writes the telecast left
"much to be desired" (Minneapolis STAR-TRIBUNE, 1/5).
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