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ASTROS GO DEEP FOR THREE-YEAR RADIO DEAL AT $1.5 MILLION
Published January 5, 1996
In Houston, all-sports KILT-AM has signed a three-year deal to be the Astros flagship station beginning with the '96 season. The deal includes full rights to all spring, regular and post- season games through the '98 season (Astros). In a "major coup," KILT landed Astros rights by "taking valuable programming from rival" KPRC-AM, the team's flagship for the past five years. KILT's deal is believed to be worth $1.5M annually, and "has a termination clause to protect the station in the event the Astros leave Houston before the agreement expires." Astros VP/Business Operations Bob McClaren: "We felt KILT's overall package was better for us all around. They have a much stronger signal and we know they're going to give 100-percent support. The other station sometimes weaved us in between talk radio" (Carlton Thompson, HOUSTON CHRONICLE, 1/5).