USOC, Boston End '24 Games Bid Sabres Part Ways With Ted Black WME-IMG Signs Tennis Player Jack Sock Iger "Bullish" On ESPN's Future Coplin Hired To Launch Russian Channel Final Round Canadian Open Ratings Up On CBS Boston Mayor: Olympics Bid Could Be Dropped Classified Advertisements Tod Leiweke To Become NFL COO Coyotes, Suns Discussed Sharing New Arena
SBD/5/Sponsorships Advertising Marketing
STRIKE MORE THAN JUST A MEMORY FOR RAWLINGS
Published January 5, 1996
Leading makers of baseball products "are still trying to recover" from the '94-95 strike, as witnessed by Rawlings' report of lower profits for its most recent quarter, according to REUTERS. The St. Louis-based Rawlings said profits have dropped to $890,000 from $1.77M a year ago (Toronto GLOBE & MAIL, 1/5). Rawlings Chair Carl Shields said sales were up in apparel, which has a lower profit margin, and down in baseball equipment, which has a higher margin. Rawlings' heavy investment in a Cal Ripken Jr. commemorative baseball reportedly "cut into profits" (KNIGHT- RIDDER/TRIBUNE BUSINESS NEWS, 1/5). This morning's USA TODAY features a full page ad for the Rawlings Ripken commemorative baseball (USA TODAY, 1/5).