Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux TNT Scores On MLK Day With Cavs-Warriors NFL Changes Date Of Goodell Press Conference Eagles' Lurie Becoming More Hands On Chargers Hold L.A. Kickoff Ceremony At The Forum
SBD/5/Sponsorships Advertising Marketing
Published January 5, 1996
S.C. Johnson & Son's Edge shaving gel is sponsoring the Pro Football Preview area of ESPNET SportsZone. The site features game predictions, commentary, a slang dictionary and Edge quiz (AD AGE ONLINE, 1/5)....According to numbers released by the Consumer Electronics Show, DBS sales were up 41% to $1.3B in '95, but video-game hardware sales were down 5% to $1.5B (USA TODAY, 1/5)....Bally Entertainment Corp. of Chicago will complete the spinoff of its Total Fitness Holding Corp. unit with a January 9 distribution of Bally Total Fitness shares (WALL STREET JOURNAL, 1/5)....Del Wilber + Associates has acquired the Ice Capades from Int'l Family Entertainment (DWA)....Ocean Spray is offering $143,000 in scholarships, awards and grants for high school and outstanding female athletes through its WAVE program (Ocean Spray)....Fans attending the '96 NBA All Star Jam Session will receive a commemorative ticket which resembles a Fleer NBA basketball card. Tickets for the event go on sale Monday at all Ticketmaster outlets (NBA)....Mobil Corp. and Porsche AG announced an agreement to partner in auto racing, research and development, and advertising and marketing activities (Mobil)....Coca-Cola's "Taste of the NFL V" will feature a top chef and former NFL player from each NFL city preparing food and wine at a charity gala. The $300-a-plate fund-raiser will benefit hunger-relief, with 50% of proceeds going to Phoenix-area agencies (Coca-Cola)....The current ADWEEK calls the FL Panthers latest campaign "genuinely funny." The campaign features a retro-theme dentist performing a procedure on a Panther player so tough he refuses anesthesia, with another spot telling fans its easier to pass a Kidney stone than slip a puck past goalie John Vanbiesbrouk (ADWEEK, 1/1 issue)....USA TODAY's Mike Hiestand notes that Michael Jordan's current standing in sixth place overall in All Star voting could be "An omen of Michael Jordan's marketing momentum" (USA TODAY, 1/5). ....Investment bank Goldman Sachs Co. is negotiating to buy bowling equipment manufacturer and bowling center owner AMF Corp. for as much as $1B (N.Y. TIMES, 1/5).