NFL To Hire Forensics Expert NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans? Hyundai Signs Four-Year Deal As NFL Auto Sponsor CAA NFL Agent Tom Condon Profiled Several Venues Considered For Temporary NFL Stay Experts Scoff At Proposal For Raiders' Stadium Costas To Apologize To Cubs Pitcher Bryant Makes Waves Appearing At "SNF" Shoot Opinions Differ On Brady Deflategate Testimony
SBD/5/Sponsorships Advertising Marketing
IF THE GAME GETS BORING, WILL FANS THROW CD-ROMS?
Published January 5, 1996
Microsoft will give away more than 73,000 copies of its World Wide Web browser at Super Bowl XXX, placing a CD-ROM copy at every seat in Sun Devil Stadium, according to this morning's S.F. CHRONICLE. David Einstein reports the ploy promises to give Microsoft's Internet Explorer "a nice promotional boost" in its battle against Netscape, which dominates the market for Web browsers. Each CD-ROM will contain the browser and Windows '95 shortcuts to other Web sports sites, including ESPNET, NBC and the NFL home page, along with a 30-day trial of The Microsoft Network. As for the fear that Super Bowl fans could throw the product on the field -- a la the Giants' "snowball incident" -- Microsoft's Steve Guggeneimer says he has been assured the NFL "has a plan" in case that happens (S.F. CHRONICLE, 1/5).