Home Depot To End NASCAR Sponsorship StubHub Inks Naming-Rights Deal With AEG Home Depot Does Not Renew Speed Deal Comex Sponsoring Chivas USA Jerseys State Farm Close To Home Run Derby Deal Marketplace Round-Up MLB Boasts 20 National Sponsors This Year AEG Increases Support Of L.A.'s Olympic Bid Herbalife Inks Deal For MLS Galaxy Jerseys Marketplace Round-Up
SBD/5/Sponsorships Advertising Marketing
BULLETS TAKING BABY STEPS TOWARD SELLING EVERYTHING
Published January 5, 1996
The Bullets are selling advertising on the steps inside USAir Arena in Landover, MD. Richard Justice reports in this morning's WASHINGTON POST that the team is charging $250,000 to place a logo on the steps near midcourt, plus other incentives (WASHINGTON POST, 1/5). Home Depot is the first company to advertise on the steps (THE DAILY).