SBD/5/Sponsorships Advertising Marketing

BULLETS TAKING BABY STEPS TOWARD SELLING EVERYTHING

     The Bullets are selling advertising on the steps inside
USAir Arena in Landover, MD.  Richard Justice reports in this
morning's WASHINGTON POST that the team is charging $250,000 to
place a logo on the steps near midcourt, plus other incentives
(WASHINGTON POST, 1/5).  Home Depot is the first company to
advertise on the steps (THE DAILY).
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Home Depot

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