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SBD/5/Sponsorships Advertising Marketing
BULLETS TAKING BABY STEPS TOWARD SELLING EVERYTHING
Published January 5, 1996
The Bullets are selling advertising on the steps inside USAir Arena in Landover, MD. Richard Justice reports in this morning's WASHINGTON POST that the team is charging $250,000 to place a logo on the steps near midcourt, plus other incentives (WASHINGTON POST, 1/5). Home Depot is the first company to advertise on the steps (THE DAILY).