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AZ OFFICE OF TOURISM REPORTS PAYBACK FROM COPPER, FIESTA ADS
Published January 5, 1996
The AZ Office of Tourism, which ran TV spots during broadcasts of the Copper Bowl from Tucson and Fiesta Bowl from Tempe, reports big response from a toll-free number shown in both. Sara Hammond reports in this morning's ARIZONA DAILY STAR that the three-minute "infomercial" about the state that ran during ESPN's December 27 Copper Bowl coverage generated 6,546 calls, with the 30-second spot during Tuesday's CBS Fiesta Bowl coverage generating 500 inquiries (ARIZONA DAILY STAR, 1/5).