Les Moonves Defends NFL Ratings Jim Brady Examines Remote Broadcasting Could Disney Really Let Go Of ESPN? V Foundation Starts New Fundraising Campaign ESPN Green Lights Celtics-Lakers "30 For 30" CBS Has Deal To Stream NFL Games Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets Source: NFL Considers Ending "Thursday Night Football" Iger Discusses ESPN Subscriber Losses, BAM Tech
SBD/5/Sponsorships Advertising Marketing
AZ OFFICE OF TOURISM REPORTS PAYBACK FROM COPPER, FIESTA ADS
Published January 5, 1996
The AZ Office of Tourism, which ran TV spots during broadcasts of the Copper Bowl from Tucson and Fiesta Bowl from Tempe, reports big response from a toll-free number shown in both. Sara Hammond reports in this morning's ARIZONA DAILY STAR that the three-minute "infomercial" about the state that ran during ESPN's December 27 Copper Bowl coverage generated 6,546 calls, with the 30-second spot during Tuesday's CBS Fiesta Bowl coverage generating 500 inquiries (ARIZONA DAILY STAR, 1/5).