SBD/5/Sponsorships Advertising Marketing

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  • AZ OFFICE OF TOURISM REPORTS PAYBACK FROM COPPER, FIESTA ADS

         The AZ Office of Tourism, which ran TV spots during
    broadcasts of the Copper Bowl from Tucson and Fiesta Bowl from
    Tempe, reports big response from a toll-free number shown in
    both.  Sara Hammond reports in this morning's ARIZONA DAILY STAR
    that the three-minute "infomercial" about the state that ran
    during ESPN's December 27 Copper Bowl coverage generated 6,546
    calls, with the 30-second spot during Tuesday's CBS Fiesta Bowl
    coverage generating 500 inquiries (ARIZONA DAILY STAR, 1/5).
    

    Print | Tags: CBS, ESPN, Viacom, Walt Disney
  • BULLETS TAKING BABY STEPS TOWARD SELLING EVERYTHING

         The Bullets are selling advertising on the steps inside
    USAir Arena in Landover, MD.  Richard Justice reports in this
    morning's WASHINGTON POST that the team is charging $250,000 to
    place a logo on the steps near midcourt, plus other incentives
    (WASHINGTON POST, 1/5).  Home Depot is the first company to
    advertise on the steps (THE DAILY).
    

    Print | Tags: Home Depot
  • DOG ON A RAIL? ROBINSON TO DEBUT HIS OWN REEBOK SHOE

         Bucks star Glenn "Big Dog" Robinson will have his own Reebok
    shoe, "The Rail," set for release February 1, according to this
    morning's MILWAUKEE JOURNAL SENTINEL.  Orlando Ledbetter reports
    that Robinson spent several hours yesterday shooting a commercial
    to support the release of the shoe at Milwaukee's Wisconsin
    Lutheran College, and that the spot will "take a more in-your-
    face approach" than Penny Hardaway's Nike campaign (MILWAUKEE
    JOURNAL SENTINEL, 1/5).
    

    Print | Tags: Milwaukee Bucks, Nike, Reebok
  • EVERYONE LIKES A WINNER: TOP 5 NFL SELLERS IN THE PLAYOFFS

         The "biggest-selling" NFL product during the holiday season
    was the $120 Pro Player reversible team jacket.  USA TODAY's
    Michael Hiestand: "Expect more NFL reversible gear."  NFL
    merchandise sales from April-October, with teams' October '94
    rank in parentheses (USA TODAY, 1/5):
         1.   Dallas (1)               7.   Oakland (5)
         2.   San Francisco (2)        8.   Kansas City (3)
         3.   Miami (4)                9.   Carolina (8)
         4.   Pittsburgh (10)          10.  Chicago (11)
         5.   Green Bay (7)
              New England (17)
    

    Print | Tags: NFL
  • IF THE GAME GETS BORING, WILL FANS THROW CD-ROMS?

         Microsoft will give away more than 73,000 copies of its
    World Wide Web browser at Super Bowl XXX, placing a CD-ROM copy
    at every seat in Sun Devil Stadium, according to this morning's
    S.F. CHRONICLE.  David Einstein reports the ploy promises to give
    Microsoft's Internet Explorer "a nice promotional boost" in its
    battle against Netscape, which dominates the market for Web
    browsers.  Each CD-ROM will contain the browser and Windows '95
    shortcuts to other Web sports sites, including ESPNET, NBC and
    the NFL home page, along with a 30-day trial of The Microsoft
    Network.  As for the fear that Super Bowl fans could throw the
    product on the field -- a la the Giants' "snowball incident" --
    Microsoft's Steve Guggeneimer says he has been assured the NFL
    "has a plan" in case that happens (S.F. CHRONICLE, 1/5).
    

    Print | Tags: Microsoft, NBC, NFL
  • MARKETPLACE ROUND-UP

         S.C. Johnson & Son's Edge shaving gel is sponsoring the Pro
    Football Preview area of ESPNET SportsZone.  The site features
    game predictions, commentary, a slang dictionary and Edge quiz
    (AD AGE ONLINE, 1/5)....According to numbers released by the
    Consumer Electronics Show, DBS sales were up 41% to $1.3B in '95,
    but video-game hardware sales were down 5% to $1.5B (USA TODAY,
    1/5)....Bally Entertainment Corp. of Chicago will complete the
    spinoff of its Total Fitness Holding Corp. unit with a January 9
    distribution of Bally Total Fitness shares (WALL STREET JOURNAL,
    1/5)....Del Wilber + Associates has acquired the Ice Capades from
    Int'l Family Entertainment (DWA)....Ocean Spray is offering
    $143,000 in scholarships, awards and grants for high school and
    outstanding female athletes through its WAVE program (Ocean
    Spray)....Fans attending the '96 NBA All Star Jam Session will
    receive a commemorative ticket which resembles a Fleer NBA
    basketball card.  Tickets for the event go on sale Monday at all
    Ticketmaster outlets (NBA)....Mobil Corp. and Porsche AG
    announced an agreement to partner in auto racing, research and
    development, and advertising and marketing activities
    (Mobil)....Coca-Cola's "Taste of the NFL V" will feature a top
    chef and former NFL player from each NFL city preparing food and
    wine at a charity gala.  The $300-a-plate fund-raiser will
    benefit hunger-relief, with 50% of proceeds going to Phoenix-area
    agencies (Coca-Cola)....The current ADWEEK calls the FL Panthers
    latest campaign "genuinely funny."  The campaign features a
    retro-theme dentist performing a procedure on a Panther player so
    tough he refuses anesthesia, with another spot telling fans its
    easier to pass a Kidney stone than slip a puck past goalie John
    Vanbiesbrouk (ADWEEK, 1/1 issue)....USA TODAY's Mike Hiestand
    notes that Michael Jordan's current standing in sixth place
    overall in All Star voting could be "An omen of Michael Jordan's
    marketing momentum" (USA TODAY, 1/5). ....Investment bank Goldman
    Sachs Co. is negotiating to buy bowling equipment manufacturer
    and bowling center owner AMF Corp. for as much as $1B (N.Y.
    TIMES, 1/5).
    

    Print | Tags: Coca-Cola, NBA, NFL, Ticketmaster
  • STRIKE MORE THAN JUST A MEMORY FOR RAWLINGS

         Leading makers of baseball products "are still trying to
    recover" from the '94-95 strike, as witnessed by Rawlings' report
    of lower profits for its most recent quarter, according to
    REUTERS.  The St. Louis-based Rawlings said profits have dropped
    to $890,000 from $1.77M a year ago (Toronto GLOBE & MAIL, 1/5).
    Rawlings Chair Carl Shields said sales were up in apparel, which
    has a lower profit margin, and down in baseball equipment, which
    has a higher margin.  Rawlings' heavy investment in a Cal Ripken
    Jr. commemorative baseball reportedly "cut into profits" (KNIGHT-
    RIDDER/TRIBUNE BUSINESS NEWS, 1/5).  This morning's USA TODAY
    features a full page ad for the Rawlings Ripken commemorative
    baseball (USA TODAY, 1/5).
    

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  • WHO'S YOUR BUDDY, WHO'S YOUR PAL? HOW 'BOUT A FRESCA?

         Coca-Cola brand Fresca is receiving a "makeover" with new
    packaging, a new slogan and widespread TV coverage.  The campaign
    is part of "an attack" against Mountain Dew, Dr Pepper and Seven-
    Up, targeting the 25-49 audience.  Fresca plans to target skiers
    and cyclists, including discounts on lift tickets to selected
    resorts and ski-trip giveaways.  Fresca also plans to increase
    its sponsorship of cycling events, including the Tour DuPont and
    Tour de France, and will be the official soft drink of the '96
    U.S. Olympic Trials (Chris Roush, ATLANTA CONSTITUTION, 1/5).
    

    Print | Tags: Coca-Cola, Dr Pepper/7UP, PepsiCo
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