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HOUSE OF PAYNE: ACOG CEO PROFILED IN SPORTS ILLUSTRATED

     ACOG CEO Billy Payne is the subject of a cover story in this
week's SPORTS ILLUSTRATED.  Donald Katz examines Payne's efforts
to impress the IOC into awarding Atlanta the '96 Games and his
efforts to get sponsors to put up money to stage the Games.  When
asked how he would get major companies to contribute money just
for domestic rights, Payne simply replied, "Well, sir, we're
going to talk 'em into it."  In addition to the TOP sponsorship
money, nearly $500M has been raised domestically.  In addition to
financial contributions, Payne has companies contributing
executives and in-kind services.  On his controversial large
salary, Payne notes that most of it goes to retire the $1.5M loan
he took out in '87 to begin his lobbying to land the Games.  He
drew no salary for 3 1/2 years.  Payne, on the $669,112 salary:
"40 percent goes to taxes, and a third of it goes to retire that
million and a half in debt.  At the end of the Games I will still
owe $572,000 ... and everybody still gives me a rough time" (SI,
1/8 issue).
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