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TIGERS SET TO HIT THE ROAD IN BID TO BRING BACK FANS
Published January 5, 1996
The Tigers will "revive" their statewide media tour in an attempt to win back customers turned off by the baseball strike. The tour will run for two weeks and feature fan interaction at various levels. The tour will start with TigerFest at Joe Louis Arena on January 27 and go on to eight cities in MI, OH, and Ontario (DETROIT NEWS, 1/5).