SBD/5/Franchises

ANOTHER DAY, ANOTHER GLIMPSE INTO THE MIND OF JERRY JONES

     Cowboys Owner Jerry Jones is profiled in the WASHINGTON POST
this morning, while the WALL STREET JOURNAL examines the off-the-
field rivalry between the Cowboys and 49ers.  In Washington,
David Aldridge notes that "slowly, Jones is winning converts" in
his battle to open up NFL team marketing practices.  But he and
the league are still headed for a legal showdown.  Jones:  "The
problem we've got in the NFL is we're too hung up, and use too
much as an excuse, the cyclical nature of when you're hot, you're
hot, and when you're not, you're not.  In marketing, you can be
hot when you're not on the football field" (WASHINGTON POST,
1/5).  The WALL STREET JOURNAL's Roger Thurow writes Jones
"viewed the Niners' [cap] machinations as sneaky and sinister,
and he relishes the thought of probing other quiet deals by the
49ers and other owners in the discovery process of the NFL's $300
million suit against him" (WALL STREET JOURNAL, 1/5).
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