SBD / 4 / NFL, NBC SPORTS AND MICROSOFT OPEN SUPER BOWL SITE

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NFL, NBC SPORTS AND MICROSOFT OPEN SUPER BOWL SITE

Published January 4, 1996

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     The NFL, NBC Sports and Microsoft launched their Super Bowl
web site, featuring previews, analysis and historical info on the
Super Bowl.  The address is http://superbowl.com (NFL). The site
will be open for about a month, and "carries the most expensive
Web ad price yet."  Microsoft reportedly paid more than $200,000
for title sponsorship and ad slots went from $100,000 to $150,000
(AD AGE ONLINE, 1/4).
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Microsoft, NBC, NFL, Media

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