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NFL, NBC SPORTS AND MICROSOFT OPEN SUPER BOWL SITE
Published January 4, 1996
The NFL, NBC Sports and Microsoft launched their Super Bowl web site, featuring previews, analysis and historical info on the Super Bowl. The address is http://superbowl.com (NFL). The site will be open for about a month, and "carries the most expensive Web ad price yet." Microsoft reportedly paid more than $200,000 for title sponsorship and ad slots went from $100,000 to $150,000 (AD AGE ONLINE, 1/4).