SBD/4/Sponsorships Advertising Marketing

WHEREVER THE BUCS GO, THE ORANGE GOES WITH THEM

     The Bucs will keep their Florida Orange based jerseys for
the '96 season, team President Rich McKay told this morning's ST.
PETERSBURG TIMES.  McKay said NFL Properties has done some market
surveys in the Tampa area to help come up with a new uniform
design, but that the uncertainty of the team's stadium situation
has moved a uniform change down on the club's agenda.  McKay: "I
don't necessarily see any resolution, at least for a little
while" (ST. PETERSBURG TIMES, 1/4).  Bucs players had planned to
"make a fashion statement" during their final home game by
wearing orange pants and orange tops, but were foiled when LB
Hardy Nickerson told management ("SportsCenter," ESPN, 1/2).
     PACKERS AND STEELERS HOT:  NFL Dir of Corporate
Communications Chris Widmaier said NFL Properties reports the
"two markets selling the most merchandise since the end of the
regular season" are playoff teams Pittsburgh and Green Bay (Bob
Wolfley, MILWAUKEE JOURNAL SENTINEL, 1/4).
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