Miami-Dade Set To Analyze MLS Stadium Sites NYC FC Close To Deal For Bronx Soccer Stadium Why Was Bears-Eagles Flexed To NBC? Sounders To Increase Capacity In '14 MLS' Garber On Possible Winter Schedule Sporting KC Becomes Envy Of City, League MLS Weighs Winter Schedule Before Cup Final Garber Gives Annual State Of MLS Address Q&A With Sporting KC CEO Robb Heineman Land Deals For DC United Stadium Miss Deadlines
SBD/4/Sponsorships Advertising Marketing
Published January 4, 1996
IEG reports that "some 77% of marketing sponsorships stemmed from an organization (such as a sports or non-profit group)" approaching a corporation (WALL STREET JOURNAL, 1/4)....The Dallas agency of Levenson & Hill will handle advertising, marketing and P.R. for the MLS Dallas Burn (N.Y. TIMES, 1/4)....Adidas ran a full-page ad in this morning's USA TODAY congratulating Nebraska on its National Championship with the simple message: "Repeat" (USA TODAY, 1/4)....Three Rivers Stadium has inked a deal with Entry Media to add Turnstile AdSleeves advertising (Entry Media)....Grolier Publishing Co. and Sports Media Inc. will team to produce a 40-volume set of biographies of star professional athletes from football, basketball, hockey, baseball and other sports, including Steve Young, Hakeem Olajuwon and Mo Vaughn (Sports Media)....Beverage companies are expected to report earnings increases between 5-15% for the fourth quarter (WALL STREET JOURNAL, 1/4)....Meanwhile, PepsiCo disputes a report by Coca-Cola Co. that it sold a billion more cases in the U.S. in '95 than PepsiCo -- the first time the gap has been so large. Coca-Cola had a 86 million case lead in '94 (ATLANTA CONSTITUTION, 1/4).... Wendy's has purchased Canadian donut chain Tim Hortons, a major hockey advertiser, for $450M. Wendy's plans to increase the number of Tim Hortons from 1,170 to more than 5,800 (CHICAGO TRIBUNE, 1/4)...."ET's" Mary Hart profiled Chris Elliott's live Tostitos commercial aired during halftime from the Fiesta Bowl. The commercial cost $500,000 to make and is believed to be the first live ad of its kind. Hart: "The football game was a runaway by the second quarter, as we all now know. So, the only suspense at last night's Tostitos Fiesta Bowl was whether Chris Elliott would be able to bring off a live TV commercial at halftime" (ET, 1/3)...."NBR's" Paul Kangas noted Sports Authority stock dropped 7.4% (1 1/2 shares) yesterday. A company spokesperson had no comment ("Nightly Business Report," PBS, 1/3)....David Letterman, on the commercialization of the Fiesta Bowl: "At one point the guy in the booth said No. 96 is down with a Tostitos groin pull" ("Late Show," CBS, 1/3).