SBD/4/Leagues Governing Bodies


     Accompanied by local business leaders "prepared to guarantee
the sale of loge and club seats in a refurbished stadium,"
Cleveland Mayor Michael White arrives in Atlanta today to make
his case before NFL owners on the city's proposed Cleveland
Stadium renovation.  According to Len Pasquarelli of the ATLANTA
CONSTITUTION, "How sympathetic an audience White encounters,
however, remains to be seen."  Pasquarelli notes of the 14 owners
on the league's Finance and Stadium Committees, "eight either
face stadium crises similar to those cited by Browns Owner Art
Modell or have already announced that they are moving their teams
to new cities" (ATLANTA CONSTITUTION, 1/4).  The owners are
"eager" for White to present specifics of his $175M renovation
plan, with much of the focus expected on Cleveland's corporate
community and its willingness to purchase luxury suites and club
seats.  In response, White will have Harry Howell III, who was
responsible for the successful marketing of Gund Arena and Jacobs
Field boxes, outline his sales strategy.  As for details, Nancy
Lesic, White's press secretary, said they will keep specifics of
the plan and the revenue projections secret until after the
meeting of NFL owners on January 17 (Bart Hubbuch, Akron BEACON
JOURNAL, 1/4).
     EARLY PEEK:  Yesterday's Cleveland PLAIN DEALER notes the
plan includes changes from the proposal offered the Browns days
after the team's move announcement -- including an additional $6-
13M in costs to provide club seating.  Frederick Nance, White's
counsel on the stadium issue, said the added costs would be paid
by club seat holders.  The revenue breakdown:  $140M from city
sin and parking taxes; $26M from the state (although the state's
15% could mean more money under an expanded plan); $6M from the
city Utilities Dept.; $3M from the Regional Transit Authority.
Pre-renovations, the plan would guarantee the Browns $16.3M in
new revenues in '96 and an average of $19M per year over 30 years
(Heider & Koff, Cleveland PLAIN DEALER, 1/3).
     DOUBTERS:  According to several experts surveyed by the
Baltimore SUN on the city's November 8 proposal to the Browns, it
will not be an "easy sell."  One source familiar with the new
plan said it is "better" than the earlier proposal, but still
follows "many of the same guidelines and assumptions."  The SUN
does note revenue estimates now could be as high as $200M (Jon
Morgan, Baltimore SUN, 1/4).
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