TBS To Air Final Four Next Two Years CBS Profits Jump On Super Bowl Ad Revenue Bob Socci Named Patriots Radio Voice CBS Earns 9.4 Fast-National Rating For Masters THE DAILY Reviews Final Round Of Masters Masters Final Round Overnight Up 26% UConn Blowout Sees Title Game Rating Down NCAA Title Game Overnight Up 18% NCAA Tourney Ratings Best Since '05 CBS Doubles Cameras For Final Four Coverage
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QUOTE OF THE DAY
Published January 4, 1996
"We had been promoting this as the Super Bowl of college football. We didn't realize we'd have a Super Bowl game." -- CBS Sports VP Len DeLuca (DALLAS MORNING NEWS, 1/4).