MLB Game Viewership Lower On ESPN Padres Honor Retiring Broadcaster Enberg Ortiz Heading Up Production Company In Retirement Too Many MLB Postseason Broadcasters? Mike Francesa Announces Final Show With WFAN Louisville Football Success Bolsters TV Profile Tour Championship Final Round Best Since '12 ESPN Moving Greenberg From "Mike & Mike"? Reasons Sought For Why NFL Ratings Are Down Boston Sports Radio Strong In Q3
RED SOX SIGN TV DEAL FOR CLOSE TO $5M LESS THAN '94
Published January 3, 1996
The Red Sox announced yesterday they have signed a one-year contract with WABU-TV to carry 80 games next season. Terms were not announced, but Jack Craig of the BOSTON GLOBE writes the station will guarantee the Sox approximately $9M, "some $5 million less than they have averaged over the last five years." A one-year deal is "highly unusual," but Craig notes, "so was the delay in choosing a TV station, something normally done in late summer." Red Sox VP/Broadcast Jim Healy: "It would have taken too much more time to agree on five years." Over the past week, the team saw a five-year, $67M syndication package led by Kevin Dunn dissolve "when his investors pulled out." The new deal reportedly has options for both sides -- WABU could pull out if "losses are severe," and the team could "auction off rights again in 1997, when they might come closer to their former $14M plateau" (Jack Craig, BOSTON GLOBE, 1/3). Jim Baker of the BOSTON HERALD writes Red Sox officials "swallowed a multimillion dollar decline and a heaping platter of pride" with the deal, which he pegged at $10M (BOSTON HERALD, 1/3).