SBD/3/Sports Media

LIONS LATEST TEAM TO JUMP FROM TO INFINITY

     The Lions signed a new five-year deal with WXYT-AM for the
rights to broadcast their games beginning next year.  WXYT-AM is
owned by New York-based Infinity Broadcasting, which owns
stations that hold the rights to the Falcons, Redskins, Patriots,
Cowboys, Eagles, Bucs and Jets.  The games will also be heard on
WOMC-FM.  Lions games had been broadcast on WWJ-AM for the past
seven years, but Lions Vice Chair William Clay Ford Jr. said WXYT
made an offer that "could not be ignored."  Terms were not
disclosed, but Infinity reportedly offered the team $4M a year,
while WWJ is believed to have paid around $1.55M for this
season's radio rights (DETROIT NEWS, 12/25).
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