NBC To Go Live Across U.S. For '18 Games Horowitz Betting Big With FS1 Opinion Shows OneUp Sports Struggling To Stay Afloat Buccigross Wants To Remain At ESPN Technical Problem Causes Low Ratings For Spurs TV Ability To Live Stream Hawaii Football In Jeopardy NCAA Tourney Viewership Up Over '16 Social Studies: NLL CMO Ashley Dabb Uecker Happy Remaining Brewers' Radio Announcer CBS/Turner Ratings Up For Elite 8 Games
CBS HOPES BOWL COVERAGE STIRS SPORTS PROGRAMMING
Published January 3, 1996
CBS is hoping its telecast of the Fiesta Bowl will "jump start its moribund prime-time lineup and reestablish its credentials as a major player in sports programming." CBS VP/Programming Len Deluca: "The rumors of our death were extremely premature. From Thanksgiving until Easter, we will have more sports hours and more championships than Fox, NBC, and ABC" (AP/Baltimore SUN, 1/3). NETWORK NEWS: Westinghouse Chair Michael Jordan has "adopted a 'poison pill' defense strategy" as a way of heading off anyone seeking to buy more than 15% of the company. Some analysts speculate Westinghouse could be the target of a takeover attempt after its $5.4B buyout of CBS (N.Y. POST, 12/30). BUSINESS WEEK looks at the upcoming year for media in '96 and speculates that Westinghouse could "strike an alliance with a Hollywood studio." Ronald Grover writes "coming attractions may included a juicy bidding war over Sony's Hollywood studios. Could Jack Welch or Rupert Murdoch play starring roles?" (BUSINESS WEEK, 1/8). FORBES notes the trend of "marrying content with distribution" is not over. Hughes Electronic's and News Corp.'s "growing network of satellite broadcasting systems and even the Internet are among the latest distribution channels hungry for information" (Peter Newcomb, FORBES, 1/1 issue).