MASN Taking Aim At MLB Advance To Nats Jeter Played No Role In Woods' Tribune Piece Twitter Impact On Sports Reporting Keeps Growing NBC Sports Sees Big F1 Gains Media Notes ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC
CBS HOPES BOWL COVERAGE STIRS SPORTS PROGRAMMING
Published January 3, 1996
CBS is hoping its telecast of the Fiesta Bowl will "jump start its moribund prime-time lineup and reestablish its credentials as a major player in sports programming." CBS VP/Programming Len Deluca: "The rumors of our death were extremely premature. From Thanksgiving until Easter, we will have more sports hours and more championships than Fox, NBC, and ABC" (AP/Baltimore SUN, 1/3). NETWORK NEWS: Westinghouse Chair Michael Jordan has "adopted a 'poison pill' defense strategy" as a way of heading off anyone seeking to buy more than 15% of the company. Some analysts speculate Westinghouse could be the target of a takeover attempt after its $5.4B buyout of CBS (N.Y. POST, 12/30). BUSINESS WEEK looks at the upcoming year for media in '96 and speculates that Westinghouse could "strike an alliance with a Hollywood studio." Ronald Grover writes "coming attractions may included a juicy bidding war over Sony's Hollywood studios. Could Jack Welch or Rupert Murdoch play starring roles?" (BUSINESS WEEK, 1/8). FORBES notes the trend of "marrying content with distribution" is not over. Hughes Electronic's and News Corp.'s "growing network of satellite broadcasting systems and even the Internet are among the latest distribution channels hungry for information" (Peter Newcomb, FORBES, 1/1 issue).