Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes Ebersol Presented Lifetime Achievement Award StubHub Releases New Mobile Apps
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CBS HOPES BOWL COVERAGE STIRS SPORTS PROGRAMMING
Published January 3, 1996
CBS is hoping its telecast of the Fiesta Bowl will "jump start its moribund prime-time lineup and reestablish its credentials as a major player in sports programming." CBS VP/Programming Len Deluca: "The rumors of our death were extremely premature. From Thanksgiving until Easter, we will have more sports hours and more championships than Fox, NBC, and ABC" (AP/Baltimore SUN, 1/3). NETWORK NEWS: Westinghouse Chair Michael Jordan has "adopted a 'poison pill' defense strategy" as a way of heading off anyone seeking to buy more than 15% of the company. Some analysts speculate Westinghouse could be the target of a takeover attempt after its $5.4B buyout of CBS (N.Y. POST, 12/30). BUSINESS WEEK looks at the upcoming year for media in '96 and speculates that Westinghouse could "strike an alliance with a Hollywood studio." Ronald Grover writes "coming attractions may included a juicy bidding war over Sony's Hollywood studios. Could Jack Welch or Rupert Murdoch play starring roles?" (BUSINESS WEEK, 1/8). FORBES notes the trend of "marrying content with distribution" is not over. Hughes Electronic's and News Corp.'s "growing network of satellite broadcasting systems and even the Internet are among the latest distribution channels hungry for information" (Peter Newcomb, FORBES, 1/1 issue).