SBD/25/Sports Media

STERN TO KICK OFF NBA'S ONLINE ALL-STAR FESTIVITIES

     The NBA launches its '96 NBA All-Star weekend section of
"NBA.com," the league's official web site.  The site will offer
fans a look at all the activities involved in All-Star Weekend,
February 8-11, and also feature many "one-on-one" live chats, the
first being NBA Commissioner David Stern, February 7 at 6:00pm.
... The NBA presents a special show this Sunday called "Building
a Winner," which examines different teams in different stages of
development.  The show can be seen this Sunday on NBC at 12:00pm
(NBA).
     GATORADE'S "COOLER" SITE:  Gatorade's has developed their
latest venture on the Web, "The Cooler Site," which devotes a
special section to Michael Jordan.  Jordan fans can find updated
game statistics and Jordan photos.  "The Cooler Site," at
http://www.gatorade.com, also features a sports gossip area, a
weekly sports cartoon and a directory of links to other sports
sites on the Web (Gatorade).
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