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Published January 25, 1996
TCI dropped out of the bidding in the FCC's auction of a coveted satellite TV license after MCI offered $472M. The bidding "was a big setback" for TCI in their bid to challenge DirecTV (N.Y. TIMES, 1/25)....New marketing partners for The Golf Channel include American Airlines and Karsten Manufacturing. TGC has renewed deals with Titleist, Foot-Joy Worldwide and Izod (GOULD MEDIA SERVICES).... ELECTRONIC MEDIA's "Insider" notes much speculation about "how CBS might re-enter the NFL picture." Rumors range from a deal including all four major broadcast nets to a "renegade arrangement whereby a network with ... stations in lots of NFL markets takes a stab at striking rights pacts with individual teams" (ELECTRONIC MEDIA, 1/22 issue)....TCI International is "close to a deal" with Sega Enterprises to launch Sega computer games channels on cable networks all over Europe (FINANCIAL TIMES, 1/23)....Sports Illustrated's foray into the Canadian magazine market is analyzed by the Toronto GLOBE & MAIL. SI will stop their Canadian edition after a court battle on advertising and Canadian content. SI GM Alvaro Saralegui: "With hindsight, I wouldn't have bothered to do it, because here we are being thrown out." The piece notes it is "widely believed [Time Warner] will sue over lost revenue and try to win an exemption from the law though the courts, while pursuing a complaint of unfair trade." Saralegui called it a "temporary setback" to SI's international plans (Toronto GLOBE & MAIL, 1/23)....Prime Network and the Women's Professional Volleyball Association have signed a two-year deal to televise eight WPVA tour events on Prime in '96 and six to ten tournaments in '97 (Prime)....CBS Entertainment President Les Moonves, on his plans to "save" CBS, given on Letterman's "Late Show": "Figure skating, morning, noon and night. Nothing but chicks in short skirts and dudes in sequins spinning around. That crap knocks me out" (CBS, 1/24).