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Sponsorships Advertising Marketing

SUPER BOWL NEWS & NOTES

     The NFL took a full-page ad out in today's USA TODAY
thanking the league's sponsors.  Text:  "While no one usually
THANKS the OFFICIALS, this season just wouldn't have been the
same without them.  (The NFL's official sponsors, that is.)"  The
sponsors (with logos) are listed: Avis, Budweiser, Castrol, Coca-
Cola, Ford, Frito Lay, Fuji, Gatorade, General Mills, GTE,
Hersheys, Kodak, Kraft, Miller Lite, MBNA America, McDonald's,
Ocean Spray, Shell, Sony, True Value, UPS and Visa.  Listed
without logos:  Allied Signal, America West, Campbell's, Canon,
Dial, Gallo, General Tire, Interstate Batteries, Owens-Corning,
Pharmavite, Pillsbury, Ralston Purina, SuperCuts, Tasco, Tinactin
and WhiteHall/Robins (USA TODAY, 1/25)....Breathe Right's 30-
second Super Bowl spot will name and rate various types of snores
in a spot entitled "Annoyance meter."  The commercial will air
both during the pre-game show and fourth quarter (CNS)....Don
King has scheduled a news conference at the NFL's media hotel
Saturday to hype the Tyson-Bruno fight immediately after the NFL
announces its '96 Hall-of-Fame inductees (ARIZONA DAILY STAR,
1/25)....The NFL and Owens Corning will sponsor the "Build a
Dream Super Blitz '96" for Habitat for Humanity, as several
former NFL players and the  Browns' Eric Turner help build 10
houses in the Phoenix-area (NFL)....NFL Properties expects to
seize more than $1M in illegal merchandise in the Phoenix area
this week (NFL).... Terry Bradshaw has inked a deal with Fantasy
Sports Properties Inc. for the naming of their fantasy football
league.  It will now be called Terry Bradshaw's FFL Fantasy
Football (USA TODAY, 1/25)....7-Eleven expects sales of antacid
to jump 20% due to the Super Bowl.  Other Super Bowl Week sales
projections:  Frito-Lay expects an additional 150 million sales
of bags of chips; Budweiser expects a 2% jump in beer sales;
Coca-Cola projects an additional 36.4 million cans and bottle
sales; and Pace says it will sell 30% more picante sauce (USA
TODAY, 1/25)....The Host Committee is holding a relay in which
the game ball and ceremonial coin are being taken through towns
across AZ on the way to Sun Devil Stadium (NFL)....Street vendors
in the Phoenix-area say top-selling Super Bowl items include $10
shot-glasses and T-shirts.  Starter Super Bowl leather jackets
"weren't exactly flying off the racks" at $440 (ARIZONA DAILY
STAR, 1/25)....The NFL has opened a Youth Education Town in S.
Phoenix, after opening similar centers in L.A., Atlanta and Miami
during the last three Super Bowls (NFL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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