SBD/24/Sports Media

CAN YOU TOP THESE? TOP ALL-TIME SPORTS, SUPER BOWLS RATINGS

     Listed below are the Top 10 rated sporting events from
January '61 through May 28, 1995.  Also:  Ratings for the past
ten Super Bowl since the Bears played the Patriots in Super Bowl
XX in '86 (Nielsen Sports Marketing Research).
     TOP SPORTS EVENTS THROUGH MARCH '95     LAST TEN SUPER BOWLS
     PROGRAM             RATING/SHARE                RATING/SHARE
     Super Bowl XVI      49.1    73          XX       48.3   70
     Super Bowl XVII     48.6    69          XXI      45.8   66
     '94 Winter Oly      48.5    64          XXII     41.9   62
     Super Bowl XX       48.3    70          XXIII    43.5   68
     Super Bowl XII      47.2    67          XXIV     39.0   63
     Super Bowl XIII     47.1    74          XXV      41.9   63
     Super Bowl XVIII    46.4    71          XXVI     40.3   61
     Super Bowl XIX      46.4    63          XXVII    45.1   66
     Super Bowl XIV      46.3    67          XXVIII   45.5   66
     Super Bowl XXI      45.8    66          XXIX     41.3   62
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