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WELCOME TO THE MACHINE II: FOXTRAX NOT A HIT WITH VIEWERS?
Published January 23, 1996
An on-line survey of 10,613 fans on ESPNet's SportsZone found that a majority disliked the new FoxTrax glowing puck that premiered during Saturday's All-Star telecast. 67.3% who responded said they disliked the glowing puck, while 32.7% liked it (N.Y. TIMES, 1/23). A survey by the SAN JOSE MERCURY NEWS found "reaction was mixed -- but predominantly negative." Based on 277 responses, 61.4% didn't like the puck, while 38.6% enjoyed it (SAN JOSE MERCURY NEWS, 1/23). Fox Sports spokesperson Lou D'Ermilio said the network "was very pleased" with the debut and noted that TV columnists favored the new puck by 70-30% (PHILA. INQUIRER, 1/23). Meanwhile, media writers were still commenting. Writers who like the puck, but suggest some refinement include the PHILADELPHIA INQUIRER'S Mike Bruton, Baltimore SUN's Milton Kent, and NEWSDAY's Steve Zipay. The CHICAGO TRIBUNE's Bernie Lincicome and S.F. EXAMINER's Ross McKeon did not like FoxTrax (THE DAILY). Fox Sports expects to use the FoxTrax system next on March 31, probably on a Pittsburgh-Philadelphia game (Rudy Martzke, USA TODAY, 1/23). COMING SOON TO A GREEN NEAR YOU? Fox Sports President David Hill said Fox is currently working to put a similar device inside golf balls (Steve Zipay, NEWSDAY, 1/23).