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TEN-YEAR ITCH? HISTORY SHOWS 'BOYS-STEELERS DRAW VIEWERS
Published January 23, 1996
Super Bowl XXX "could draw the biggest share of the nation's attention" since Super Bowl XX, according to Mike Kiley in Chicago. That game, Bears-Patriots, drew a 70 share. Super Bowls with the Cowboys in '93 and '94 were the "biggest draws" in the last six years with shares of 66. Of the 12 Super Bowls since '67 that have reached a 70 share or beyond, the Cowboys played in four -- including a 78, when Pittsburgh beat Dallas in S.B. X (CHICAGO TRIBUNE, 1/23). SUPER BOWL MEDIA NOTES: For the first time in history, NBC, in conjunction with the NFL, will offer a secondary, foreign language audio feed (Spanish) to its affiliates and NBC TV stations during coverage of Super Bowl XXX. ... The NFL, Microsoft and NBC Sports announced a schedule of events to be cybercast live from Tempe on the official Super Bowl XXX Web site at http://superbowl.com (NBC Sports). TURNER WEIGHS IN: TNT premiered "The Super Bowl at 30: Big Game America" last night. Narrated by Martin Sheen, the show mixed NFL Films highlights from the 29 previous games with commentary from sports writers, NFL execs and players. Frank Deford: "The Super Bowl is the closest thing we have to a secular holiday." One segment focused on the marketing opportunities presented by the Super Bowl and its participants -- the "marriage between Madison Avenue and the Super Bowl." Jon Mandel, Senior VP Grey Advertising: "We're not talking about running a spot in 'As the World Turns.' We're talking about running a spot that is going to be seen by millions upon millions of people; that is going to be talked about for the weeks leading up to the Super Bowl and if you do a good job, the weeks after. You're bringing out the best in the creative talents and it's almost like -- 'Can you top this?'" (TNT, 1/22).