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SPORTS ON THE 'NET: CHANGING THE WORLD AS WE KNOW IT
Published January 23, 1996
Sports on the Internet is "very much in its infancy" but there are "clues that say the sports world is convinced that the Internet is going to be a colossal part of its future. One is lawyers. The other is advertisers," according to Neil Campbell of the Toronto GLOBE & MAIL. Reportedly the NBA has told its attorneys to stop fans from using its logos and team names on unofficial web site, "fearing competition for the NBA's official home page." LEGAL BRIEFS: Geoff Reiss, publisher of ESPNet's SportsZone, said online sports rights will be a "huge issue" in the future. Reiss: "How descriptive of real-time events can you get, because those involve rights that have been paid for." Chris Carder, who owns a Toronto-based company that designs Web pages, said censorship and rights issues are coming up first in sports because of the "ad content that's in sports" and "the integration of audio and video." ALL THE KIDS ARE DOIN' IT: Bob Kerstein, Chief Info Officer at Orca Bay Sports & Entertainment, said "a lot of sports teams are just waking up to the internet and are now becoming more proactive. Others are from the old school and for now they're taking the approach that it isn't really important." Campbell writes that "just who does and does not have web sites remains something of a puzzle," as some teams and leagues are more proactive -- and feed info more regularly -- than others (Toronto GLOBE & MAIL, 1/20).