Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes StubHub Releases New Mobile Apps AT&T Wins Sports Sponsor Of The Year
Upcoming Conferences and Events
AT&T TO INVEST HEAVILY IN DIRECTV, WILL MARKET SYSTEMS
Published January 23, 1996
AT&T announced they will invest $137.5M in "fast-growing" DirecTV, "giving a powerful endorsement to the venture," according to the WALL STREET JOURNAL. DirecTV is owned by GM's Hughes Electronics Corp. AT&T will market DirecTV DBS systems to 90 million telephone customers which will allow AT&T to charge for the service on the "same bill customers receive for long distance." AT&T's investment is for a 2.5% share of DirecTV, and they have the option to buy as much as 30%. For AT&T, the decision "reflects its interest in getting into direct-to-home satellite delivery of entertainment services and, eventually, interactive and computer services that could become available over systems such as DirecTV" (Jeff Cole WALL STREET JOURNAL, 1/23). In Baltimore, Michael Dresser calls AT&T's move "a formidable challenge to the cable television industry," with DirecTV gaining "a level of market credibility that millions of dollars of advertising could not buy" (Baltimore SUN, 1/23). The N.Y. TIMES writes yesterday's announcement "galvanized" the DBS industry. Analyst John Aronsohn said AT&T's "entry is going to make this industry fly a lot faster than it would have otherwise" (Mark Landler, N.Y. TIMES, 1/23).