SBD/22/Sports Media

PARTY IN BOSTON: NHL ALL-STAR GAME DRAWS 4.6 OVERNIGHT

     The 46th NHL All-Star Game drew a preliminary overnight
rating of 4.6 and an 8 share.  The last NHL All-Star Game (played
in the afternoon on NBC) drew a 3.5 overnight.  Fox's boost comes
with "two big asterisks," according to Michael Hiestand of USA
TODAY.  The prime time scheduling should have been a natural
boost, and Fox's "hockey audience shrunk as the night wore on."
After the 1st hour, Fox went head to head with ABC's U.S. Figure
Skating Championships, which drew an 11.4 overnight (USA TODAY,
1/22).
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Related Topics:

ABC, NBC, News Corp./Fox, NHL, Media, Walt Disney

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