NATIONSBANK LAUNCHES OLYMPIC MARKETING EFFORTS

     NationsBank today is scheduled to launch its Olympic TV ad
campaign, according to the ATLANTA CONSTITUTION.  NationsBank
Brand Dir Grant O'Neal notes the campaign is the "most
concentrated TV buy we've ever done," adding, "It's our first
exposure across our whole franchise for these Games."
NationsBank paid $40M to become an Olympic sponsor and will spend
"millions more" during the next few months to highlight its
Olympic participation with consumers.  Future ads will highlight
NationsBank's role in putting on the Games, including providing a
$300M line of credit to ACOG.  O'Neal:  "We're not Nike, so to
speak.  We're not putting shoes on the athlete.  We need to
concentrate on our role with the Games" (Henry Unger, ATLANTA
CONSTITUTION, 1/20).