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"BASEBALL LIKE IT OUGHTA BE": CARDINALS LAUNCH AD CAMPAIGN
Published January 22, 1996
The Cardinals are investing more than $500,000 on an ad campaign with the theme, "Baseball Like It Oughta Be," according to the ST. LOUIS POST-DISPATCH. TV ads began Sunday and will be complemented by billboards and radio. More than 600 TV spots will air in the first two weeks of the campaign. Full-page print ads have already appeared in the Post-Dispatch. Cardinals VP/Business Ops Mark Gorris said the campaign costs "more than double" what they normally spend on advertising. The spots were created by St. Louis-based Waylon Advertising execs James Palumbo and Kip Monroe -- both formerly of D'Arcy Masius Benton & Bowles where they managed the Budweiser account. Among those featured in the spots will be Tony LaRussa, Ron Gant and Stan Musial (John McGuire, ST. LOUIS POST-DISPATCH, 1/20).