Q&A With Blackhawks Chair Rocky Wirtz Angels, Red Sox Eliminate Pension Plans AHL OKC Barons To Cease Operations MLB Franchise Notes Cavs Happy With Ticket Lottery Process Rams' Move To L.A. Unlikely For '15 Drake Continues Working On Raptors' Rebrand 49ers Cut McDonald Following Assault Probe Stars' Gaglardi Purchases Team's AHL Affiliate Franchise Notes
"BASEBALL LIKE IT OUGHTA BE": CARDINALS LAUNCH AD CAMPAIGN
Published January 22, 1996
The Cardinals are investing more than $500,000 on an ad campaign with the theme, "Baseball Like It Oughta Be," according to the ST. LOUIS POST-DISPATCH. TV ads began Sunday and will be complemented by billboards and radio. More than 600 TV spots will air in the first two weeks of the campaign. Full-page print ads have already appeared in the Post-Dispatch. Cardinals VP/Business Ops Mark Gorris said the campaign costs "more than double" what they normally spend on advertising. The spots were created by St. Louis-based Waylon Advertising execs James Palumbo and Kip Monroe -- both formerly of D'Arcy Masius Benton & Bowles where they managed the Budweiser account. Among those featured in the spots will be Tony LaRussa, Ron Gant and Stan Musial (John McGuire, ST. LOUIS POST-DISPATCH, 1/20).