Sources: Chargers Expected To Move To L.A. In '17 Yanks Set To Benefit From New MLB CBA Losing Revenue Sharing Could Cut A's Payroll More 'Canes Allowed To Withhold Some Financial Figures TFC Becoming MLS' Premier Franchise? Rockets Hire E-Sports Front Office Exec Orioles To Keep Season-Ticket Prices Flat Blackhawks Reward Fans For Watching At Bars A's Ballpark Talks To Pick Up Pace With New CBA? 76ers Postpone Game Due To Moisture On Court
"BASEBALL LIKE IT OUGHTA BE": CARDINALS LAUNCH AD CAMPAIGN
Published January 22, 1996
The Cardinals are investing more than $500,000 on an ad campaign with the theme, "Baseball Like It Oughta Be," according to the ST. LOUIS POST-DISPATCH. TV ads began Sunday and will be complemented by billboards and radio. More than 600 TV spots will air in the first two weeks of the campaign. Full-page print ads have already appeared in the Post-Dispatch. Cardinals VP/Business Ops Mark Gorris said the campaign costs "more than double" what they normally spend on advertising. The spots were created by St. Louis-based Waylon Advertising execs James Palumbo and Kip Monroe -- both formerly of D'Arcy Masius Benton & Bowles where they managed the Budweiser account. Among those featured in the spots will be Tony LaRussa, Ron Gant and Stan Musial (John McGuire, ST. LOUIS POST-DISPATCH, 1/20).