MLB Giants Payroll To Top $200M For First Time Mitt Romney In Talks With Yankees For Small Stake Redskins Still Silent On Cooley's Comments Sounders Approved To Add Star On Replica Jerseys Montgomery Biscuits Being Sold To Lou DiBella's Group Canucks Owners Interested In CFL B.C. Lions Lakers Adjusting To Life Under Magic Regime 49ers' Paraag Marathe Opens Up About Role Cubs Using "That's Cub" As '17 Marketing Slogan Red Sox To Implement New Personnel Database
"BASEBALL LIKE IT OUGHTA BE": CARDINALS LAUNCH AD CAMPAIGN
Published January 22, 1996
The Cardinals are investing more than $500,000 on an ad campaign with the theme, "Baseball Like It Oughta Be," according to the ST. LOUIS POST-DISPATCH. TV ads began Sunday and will be complemented by billboards and radio. More than 600 TV spots will air in the first two weeks of the campaign. Full-page print ads have already appeared in the Post-Dispatch. Cardinals VP/Business Ops Mark Gorris said the campaign costs "more than double" what they normally spend on advertising. The spots were created by St. Louis-based Waylon Advertising execs James Palumbo and Kip Monroe -- both formerly of D'Arcy Masius Benton & Bowles where they managed the Budweiser account. Among those featured in the spots will be Tony LaRussa, Ron Gant and Stan Musial (John McGuire, ST. LOUIS POST-DISPATCH, 1/20).