Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Cowherd's Tenure At ESPN Ends Early Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony ESPN To Air Cowboys Training Camp Special NFL Debuts New Fantasy Football Campaign Bryant Helping Relaunch Of The Undefeated Redskins' Richmond Incentives Face Scrutiny
SBD/19/Sponsorships Advertising Marketing
SUPER BOWL XXX: COMMISH ISN'T JONES' ONLY "TAGS" PROBLEM
Published January 19, 1996
Cowboys Owner Jerry Jones "is in the middle of another merchandising battle with NFL Properties," according to Paul Domowitch in this morning's PHILADELPHIA DAILY NEWS. Jones reportedly does not want either the Starter or Logo Athletic logos displayed in the Cowboys locker room should the team win the Super Bowl, due to the club's deal with Nike. Starter owns the rights to manufacture the winner's Super Bowl Champions shirts and Logo Athletic has rights to the hats. Domowitch notes that Jones "made Properties take the tags off" of "NFC Champions" hats that Cowboys players wore after last week's win (PHILADELPHIA DAILY NEWS, 1/19). OTHER NEWS & NOTES: With demand for tickets to this year's game estimated at a 50-to-1 buyers-to-sellers ratio, ticket agencies in AZ say "there's no telling how high" prices may go before gametime (N.Y. POST, 1/19). Scalping, which is legal in AZ as long as the transaction takes place more than 200 feet from an event, is a safer bet for buyers this year. This year's tickets come in three colors for the first time. The backgrounds come in gold, lavender and aqua (ARIZONA DAILY STAR, 1/19)....The NFL Experience opened to the media yesterday, with reviews positive. In this morning's ARIZONA DAILY STAR, Tara Wood profiles the "NFL Haircuts" booth, featuring NFL-logo designs, and a temporary tatoo booth (ARIZONA DAILY STAR, 1/19). In this morning's ARIZONA REPUBLIC, Bill Goodykoontz reports the Experience is expected to draw at least 200,000 people over two weekends (ARIZONA REPUBLIC, 1/19)....Miller Lite is sponsoring the Armchair Quarterback Challenge, an interactive NFL trivia contest. Lite and NTN Communications have flown two fans to the game and will stage the finals of the contest Thursday at the NFL Experience (Miller)....The ESPN Chilton Poll reports, since the season, the number of people citing the Cowboys as their favorite team has fallen from 19% to 15% --still enough to keep the team as America's "favorite professional football team." The Sports Poll also shows major gains by both the Steelers and the Packers since September. The Steelers are now ranked 3rd favorite (5.1%), while the Packers are 5th (3.4%) (ESPN Chilton). ON THE AD SCENE: Pizza Hut introduces its new TripleDecker Pizza on Sunday and will launch a TV campaign for the product Thursday on NBC. That campaign will carry over to Sunday's Super Bowl telecast. The pizza is a combination of six cheeses between two thin crusts and topped with cheese and other toppings. ... Anheuser Busch, which has purchased several spots for the game, will launch its Olympic sponsorship program during one of its 60- second spots. Also slated are the Bud Frogs, an "I love you, man," Bud Light spot and Bud Bowl 8 (AD AGE ONLINE, 1/19)....In its "Super Bowl Ad Watch," USA TODAY features Master Lock's spot, centered around Stephen Stills' "For What it's Worth" (USA TODAY, 1/19)....America West, Official Airline of Super Bowl XXX, runs a full-page ad in USA TODAY, with the tagline "Fly the Official Airline of Super Bowl XXX at prices reminiscent of Super Bowl X" (USA TODAY, 1/19)....The CHICAGO TRIBUNE notes Madison Avenue "might be tape-measuring [Kordell] Stewart's image" if he plays well during the Super Bowl (CHICAGO TRIBUNE, 1/18).